BBA

Degree Preview

The Online Bachelor of Business Administration Programme is structured for learners who wish to take business administration as their career. Online BBA is a three-year Programme, where any learner who has completed plus two from any recognized board can apply. This Programme is structured to fill the gap between theoretical learning and practical application. BBA Programme is designed according to a case-based, industry-relevant curriculum which enhances the learners in obtaining in-depth knowledge on financial management, marketing management, business economics, human resource management, etc. The learning method of this Programme includes case studies and projects which provide learners real and practical application of managerial concepts and practices. Towards the end of the three-year BBA Programme, learners will gain the critical thinking ability to keep pace with the dynamic industrial changes, business, and managerial expertise.

Contemporary Curriculum: Gain a solid understanding of the latest trends and practices in business administration, including management, marketing, finance, and entrepreneurship, ensuring you stay competitive in a dynamic business environment.

In-Demand Skills: Master essential skills in areas such as Strategic Management, Financial Analysis, Marketing Strategies, Human Resource Management, and Business Analytics.

Leadership and Strategic Decision-Making: Develop expertise in leadership and strategic decision-making. Learn to analyze business environments, create effective business strategies, and lead teams to achieve organizational goals.

Semester 1

• Microeconomics
• Marketing Management
• Accounting for Managers
• Management Principles and Organizational Behaviour
• Communication Skills
• Universal Human Values, Ethics & Life Skills – I

Semester 2

• Macroeconomics
• Human Resource Management
• Business Mathematics and Statistics
• Professional Communication Skills
• Financial Management

Semester 3

• Logistics and Supply Chain Management
• Research Methodology
• Universal Human Values, Ethics and Life Skills – II
• Elective as per Specialization
• Elective as per Specialization

Semester 4

• Operations Research
• Commercial & Company Law
• Consumer Behaviour
• Elective as per Specialization
• Elective as per Specialization

Semester 5

• Strategic Management
• Business Environment
• Banking & Insurance
• Stress Management
• Elective as per Specialization
• Elective as per Specialization

Semester 6

• Industrial Relations and Labor Law
• Dissertation 1/ Capstone Project
• Elective as per Specialization
• Elective as per Specialization

Program Electives

Specializations and Courses

Semester 3

Entrepreneurship (A)

• Entrepreneurship
• Training and Development
• Advertising & Brand Management
• Foreign Exchange Management for Business

Semester 4

Human Resource Management – HRM (B)

• Behavioral and Personal Finance
• Compensation Management
• Sales and Distribution Management
• Treasury Management

Semester 5

Marketing (C)

• Innovation and Expansion in Family Managed Business
• HR Analytics
• Services Marketing
• Global Financial Environment

Semester 6

International Business – IB (D)

• Internationalization of Family Managed Business
• Organizational Change and Development
• Rural Marketing
• International Economics and Trade

About University

Chandigarh University Online, the cutting-edge online learning platform of Chandigarh University was created to equip learners from around the world with an equal opportunity to attain tertiary education as it is available to any regular student with added convenience and flexibility. As technological advancements take place each day, we continue to strengthen our platform for these learners and increase the accessibility of new concepts and emerging technologies to help students cope with today’s progressive market landscape. We at the Centre for Distance and Online Learning (CDOE), Chandigarh University not only prepare students for the complexity of digitalisation but also prepare them for global workspaces. Our futuristic online learning platform at CDOE provides students with added convenience, flexibility, and a safety net to pursue tertiary education at a distance. Not only do we make learning valuable but we also deliver globally recognised remote courses that emphasise experiential learning to expand the professional development of students.

Accreditations &  Rankings

• Chandigarh University has been awarded the prestigious A+ grade by the National Assessment and Accreditation Council (NAAC). The A+ grade has placed Chandigarh University amongst the India’s most elite and prestigious Higher Educational Institutions (HEI) which is maintaining top standards in delivering and disseminating of quality education to its students.
• Chandigarh University is recognized by University Grants Commission (UGC), a statutory body of the Government of India established for the coordination, determination and maintenance of standards of university education in India.
• Chandigarh University, Centre for Distance and Online Learning (CDOE) is recognized by the University Grants Commission (UGC), a statutory body of the Government of India established for the coordination, determination and maintenance of standards of university education in India.