MBA Digital Marketing

Degree Preview

Online MBA in Digital Marketing program combines various digital marketing strategies with the most recent technology tools for data interpretation. This cutting-edge program takes classic marketing principles and applies them to the digital realm and equip learners with the specialized skills needed to excel in digital landscape.

Contemporary Curriculum: Acquire a deep understanding of current digital marketing trends and technologies to stay at the forefront of the ever-evolving online business environment.

In Demand Skills: Learn relevant skills related to Foundation of Digital Marketing, Social Media Marketing, Search Engine Optimization and many more.

Proficiency in different verticals of Digital Marketing: Gain hands-on experience in different aspects of marketing including Google Ads, Facebook Ads, content marketing, YouTube advertising, email marketing and more.

Semester 1

• Financial Reporting, Statements and Analysis
• Managerial Economics
• International Business Environment
• Marketing Management
• Organizational Behaviour & Human Resource Dynamics

Semester 2

• Corporate Finance
• Operations Management & Research
• Business Analytics
• Research Methodology
• Legal Aspects of Business
• Communication for Leaders

Semester 3

• Foundation of Digital Marketing
• Social Media Marketing
• Search Engine Optimization
• Corporate Strategy and Entrepreneurship
• Generic Elective I
• Seminar on Summer Training OR Course from the GE Basket 1 which is not chosen as Generic Elective (GE)

Semester 4

• Online Advertising
• Web and Social Media Analytics
• Digital Marketing Strategy
• Generic Elective II
• Capstone Project

About University

LPU Online curriculum is designed in collaboration with industry experts. The curriculum seamlessly integrates academic rigor with practical applications, ensuring that learners are not just equipped with theoretical knowledge, but also with the skills demanded by today’s dynamic industries. LPU empowers learners by bridging the gap between academia and industry. The industry-oriented curriculum nurtures holistic development, shaping graduates who are not only academically proficient but also well-prepared to make meaningful contributions to their chosen fields.

Accreditations &  Rankings

• LPU receives highest NAAC grade A++ with a score of 3.68 on a scale of 4 amongst all Dual mode universities (both Government and Private)
• National Institutional Ranking Framework (NIRF) ranked Lovely Professional University 38th amongst all Government and Private Universities in India
• LPU is duly recognized by the University Grants Commission and LPU Online is duly Entitled by UGC-DEB to offer programs in Online mode
• MBA and MCA Programs offered in LPU Online are duly approved by All India Council For Technical Education (AICTE)
• Degree from LPU in Online mode is duly recognised by World Education Services (WES) for recognized study in Canada and USA
• Times Higher Education Impact Rankings 2023 has ranked LPU 2nd in India amongst both Government and Private Universities and we have secured a global band of 101-200
• LPU is ranked 25th amongst Top Universities of India (Both Government & Private) as per Times Higher Education World University Rankings 2024