MBA Digital Marketing

Degree Preview

Online MBA in Digital Marketing program combines various digital marketing strategies with the most recent technology tools for data interpretation. This cutting-edge program takes classic marketing principles and applies them to the digital realm and equip learners with the specialized skills needed to excel in digital landscape.

Contemporary Curriculum: Acquire a deep understanding of current digital marketing trends and technologies to stay at the forefront of the ever-evolving online business environment.

In Demand Skills: Learn relevant skills related to Foundation of Digital Marketing, Social Media Marketing, Search Engine Optimization and many more.

Proficiency in different verticals of Digital Marketing: Gain hands-on experience in different aspects of marketing including Google Ads, Facebook Ads, content marketing, YouTube advertising, email marketing and more.

Semester 1

• Business, Society & Law
• Financial Reporting and Analysis
• Management Practices and Organizational Behaviour
• Decision Science
• Managerial Economics
• Marketing Management
• Communication Skill

Semester 2

• Human Resource Management
• Supply Chain & Logistic Management
• Consumer Psychology
• Business Research Methods
• Financial Management
• Productions & Operations Management
• Professional Communication Skill

Semester 3

• Strategy, Business and Globalization
• Data Analysis for Business Decision
• Management Lessons from Ancient India
• Elective as Per Specialization
• Elective as Per Specialization
• Elective as Per Specialization
• Elective as Per Specialization

Semester 4

• Project Management
• Values and Ethics
• Academic Research Writing/Industry Immersion/International Project/Social Outreach Initiatives/Case Writing/Immersion
• Elective as Per Specialization
• Elective as Per Specialization

Programme Electives

• SEO
• Content Marketing
• Social Media Marketing
• Digital Entrepreneurship
• Affiliate Marketing and Google AdSense
• Performance Marketing

About University

Chandigarh University Online, the cutting-edge online learning platform of Chandigarh University was created to equip learners from around the world with an equal opportunity to attain tertiary education as it is available to any regular student with added convenience and flexibility. As technological advancements take place each day, we continue to strengthen our platform for these learners and increase the accessibility of new concepts and emerging technologies to help students cope with today’s progressive market landscape. We at the Centre for Distance and Online Learning (CDOE), Chandigarh University not only prepare students for the complexity of digitalisation but also prepare them for global workspaces. Our futuristic online learning platform at CDOE provides students with added convenience, flexibility, and a safety net to pursue tertiary education at a distance. Not only do we make learning valuable but we also deliver globally recognised remote courses that emphasise experiential learning to expand the professional development of students.

Accreditations &  Rankings

• Chandigarh University has been awarded the prestigious A+ grade by the National Assessment and Accreditation Council (NAAC). The A+ grade has placed Chandigarh University amongst the India’s most elite and prestigious Higher Educational Institutions (HEI) which is maintaining top standards in delivering and disseminating of quality education to its students.
• Chandigarh University is recognized by University Grants Commission (UGC), a statutory body of the Government of India established for the coordination, determination and maintenance of standards of university education in India.
• Chandigarh University, Centre for Distance and Online Learning (CDOE) is recognized by the University Grants Commission (UGC), a statutory body of the Government of India established for the coordination, determination and maintenance of standards of university education in India.